- Extracts from the programme
- Voiceover intercut throughout
- Trailer should intrigue the audience - make them want to find out more
- Scheduling information at the end
- Sequence: title, day and time, channel
- Music bed where appropriate
- Sound effects
- 30 to 40 seconds
- Slogan used
Friday 15 October 2010
Code & Conventions of Radio Trailers
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