Friday, 15 October 2010

Code & Conventions of Radio Trailers

  • Extracts from the programme
  • Voiceover intercut throughout
  • Trailer should intrigue the audience - make them want to find out more
  • Scheduling information at the end
  • Sequence: title, day and time, channel
  • Music bed where appropriate
  • Sound effects
  • 30 to 40 seconds
  • Slogan used


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